CrosX works with regulated and high-performance categories — the ones where attribution has to hold up, lead quality is scrutinised, and marketing spend is reviewed by finance as closely as by marketing.
Acquisition
Channel mix decided from unit economics — search, social, programmatic, affiliate and influencer, sized against what a customer is worth.
Tracking & attribution
Server-side event pipelines, sub-ID level click tracking and event postbacks so every conversion has a verifiable path back to source.
Media buying
Enterprise buying power with audited spend, transparent margin and account ownership that stays with you.
Analytics & reporting
Warehouse-native dashboards, clicks/leads/conversion logs and board-ready exports reconciled with your finance data.
Each category has its own funnel, compliance reality and definition of a good lead. The infrastructure underneath stays the same.
Banking, broking, lending, insurance and neobanking — categories where compliance, lead quality and cost per funded account matter more than raw volume.
Wealth, advisory and distribution businesses with multi-step onboarding and long consideration windows.
Contribution margin, not just ROAS. We plan around reorder behaviour and unit economics.
Brands that need share of voice and a measurable pipeline from the same budget, without one cannibalising the other.
Pipeline at a predictable cost, with quality checked at the point of capture rather than at the end of the month.
Full-funnel paid acquisition across search, social, programmatic and affiliate — engineered around CAC and incremental revenue.
Demand generation measured on qualified pipeline and closed revenue, not form fills.
Growth measured past the install — retention, repeat sessions and monetisation events.
Patient and service acquisition handled with conservative data practices and careful creative claims.
High-value enquiries where a small number of qualified conversations decides the quarter.
Seasonal, price-sensitive demand that needs fast budget reallocation.
Counsellor-led funnels where lead quality decides enrolment cost.
Tell us the funnel and the economics. If performance marketing is not the right lever yet, we will say so before you spend anything.