Performance Marketing
Full-funnel paid acquisition across Meta, Google, and programmatic — engineered around CAC, ROAS and incremental revenue.
Enterprise Growth Partner
Driving Performance Through Data, Strategy & Digital Excellence.
CrosX helps brands acquire users, generate revenue, optimize campaigns and scale marketing with measurable ROI.
- Median ROAS
- 0.0x
- Revenue driven
- $0.0B
- Client retention
- 0%
Median ROAS
Revenue driven
Client retention
Marketing Analytics
Live · Last 30 days
Revenue
$0.00M
+18.4%
Ad Spend
$0.00M
-6.2%
Leads
0
+24.1%
Perf. Score
0/100
+5 pts
Campaign Growth
Conversions
Budget shifted to top cohort — CPA -14%
Conversion
8.6%
ROAS
3.4x
Trusted by Modern Businesses
- Bajaj Broking
- Tide
- Aditya Birla Capital Money
- Paytm Money
- Indiabulls Securities
- SMC Global
- Licious
Live Metrics
Numbers our clients can audit.
Every figure below is reconciled with platform and finance data — not marketing rounding.
0+
Clients Served
0+
Campaigns Launched
$0.0B
Revenue Generated
0M
Monthly Clicks
0.0%
Avg. Conversion Rate
0
Countries
0
Years Experience
Services
A full growth stack, operated by senior specialists.
Twelve disciplines, one accountable team. Every service plugs into the same measurement layer so performance compounds instead of competing.
Affiliate Marketing
Curated publisher networks with fraud-controlled payouts and cohort-level tracking.
Lead Generation
Qualified pipeline at predictable cost, validated in real time before it reaches your CRM.
Brand Growth
Positioning, share-of-voice and always-on brand demand modelling.
Influencer Marketing
Vetted creators, contracted deliverables, measured lift — not vanity reach.
Campaign Management
Dedicated pods running daily optimisation cycles across every channel you operate.
Media Buying
Enterprise buying power with transparent margins and audited spend.
Marketing Automation
Lifecycle journeys, triggers and CRM orchestration wired to revenue events.
Conversion Optimization
Continuous experimentation on landing, checkout and onboarding surfaces.
Creative Strategy
Performance creative systems: hooks, iterations and asset velocity at scale.
App Promotion
Install-to-retention growth with SKAdNetwork and MMP-grade attribution.
Analytics
Warehouse-native dashboards with a single source of truth for every stakeholder.
Industries
Regulated, competitive, high-consideration categories.
We specialise where acquisition is expensive, compliance matters and measurement has to survive scrutiny.
- Financial Services
- Fintech & Neobanking
- Insurance
- D2C & Commerce
- SaaS & B2B
- Healthcare
- Real Estate
- Travel & Mobility
- Education
- Gaming & Apps
Why CrosX
The difference between a vendor and an operating partner.
Same budget. Entirely different governance, cadence and accountability.
Capability
Traditional Agency
CrosX
Return on ad spend
Estimated monthly
3.4x median, tracked live
Real-time analytics
Weekly spreadsheets
Live executive dashboards
Data-driven decisioning
Gut-feel creative calls
Model-assisted budget shifts
Dedicated account manager
Shared junior resource
Named senior strategist
Daily campaign optimization
Monthly review cycles
Daily optimisation cadence
Transparent reporting
Opaque agency margin
Full spend transparency
Enterprise-grade security
Ad-hoc access control
SSO, RBAC & audit logs
Capabilities
Built as one connected growth system.
Strategy, acquisition, retention and measurement operated together — never handed between disconnected teams.
01
Growth Strategy & Marketing Intelligence
We start with a commercial model, not a media plan. Every channel is mapped to a revenue outcome before a rupee is spent.
- Market & competitor intelligence
- Channel mix modelling
- Budget scenario planning
- Quarterly growth roadmaps
Market & competitor intelligence
Channel mix modelling
Budget scenario planning
Quarterly growth roadmaps
02
Customer Acquisition & Retention
Acquisition without retention is churn with a marketing budget. We engineer both sides of the lifecycle in one system.
- Cohort-level CAC control
- Lifecycle & CRM journeys
- Win-back and reactivation
- LTV:CAC governance
Cohort-level CAC control
Lifecycle & CRM journeys
Win-back and reactivation
LTV:CAC governance
03
AI Optimization, Tracking & Attribution
Server-side tracking, clean identity resolution and model-assisted bidding keep decisions accurate in a privacy-first world.
- Server-side event pipelines
- Multi-touch attribution
- Incrementality testing
- Anomaly & fraud detection
Server-side event pipelines
Multi-touch attribution
Incrementality testing
Anomaly & fraud detection
04
Automation, Dashboards & Reporting
One executive dashboard your board can trust — refreshed continuously, exportable, and reconciled with finance.
- Warehouse-native reporting
- Automated alerting
- Board-ready exports
- Finance-reconciled spend
Warehouse-native reporting
Automated alerting
Board-ready exports
Finance-reconciled spend
Process
Six stages. One accountable timeline.
Every engagement follows the same disciplined path — so you always know what happens next and who owns it.
- 01
Discovery
Commercial audit, data access, and a baseline of what actually drives revenue today.
- 02
Planning
Channel mix, budget scenarios and forecast targets agreed with your leadership.
- 03
Strategy
Creative territories, audience architecture and measurement framework locked.
- 04
Execution
Campaigns launched in structured waves with clean tracking from day one.
- 05
Optimization
Daily bid, budget and creative iteration against live performance signals.
- 06
Scaling
Proven pockets scaled across geographies, channels and new product lines.
Case Studies
Outcomes we can defend line by line.
Anonymised engagements across financial services, fintech and commerce.
Financial Services
Broking Platform
- Objective
- Lower cost per funded account across tier-2 and tier-3 India.
- Strategy
- Rebuilt the acquisition funnel with server-side tracking, regional creative systems and intent-led media buying.
$42M attributed
+218% growth
+64% conversion
Verified against platform + finance data
Fintech
Neobank
- Objective
- Scale qualified SME sign-ups without inflating acquisition cost.
- Strategy
- Cohort-based bidding, lifecycle automation and an incrementality testing programme across paid social.
$27M attributed
+164% growth
+48% conversion
Verified against platform + finance data
Commerce
D2C Food Brand
- Objective
- Improve contribution margin while growing monthly orders.
- Strategy
- Creative velocity programme with 40+ monthly variants, plus retention journeys tied to reorder windows.
$19M attributed
+132% growth
+39% conversion
Verified against platform + finance data
Testimonials
What enterprise teams say after quarter one.
“CrosX rebuilt our measurement stack in six weeks. For the first time our board and our media team are reading the same numbers.”
Akbarul IslamVP Growth, Financial ServicesRecognition
Enterprise standards, independently verified.
Enterprise Standards
SOC-aligned processes, SSO and role-based access across every workspace.
Trusted Partner
Official partner status across major ad platforms and measurement vendors.
Certified Experts
Every strategist certified across search, social and analytics stacks.
High Satisfaction
96% client retention rate across enterprise engagements.
Premium Support
Named strategist, shared channel and a four-hour response SLA.
Leadership
Senior people on your account. Always.
No handover to juniors after the pitch — the founders stay accountable for outcomes.
Santanu Patra
Founder
Leads growth strategy and enterprise partnerships, with a decade running performance programmes across regulated categories.
contact@crosx.in- AP
Amal Pradhan
Co-Founder
Owns measurement, media operations and delivery — the systems that keep every engagement auditable end to end.
contact@crosx.in
FAQ
Questions enterprise teams ask us first.
Still unsure? Talk to a strategist — the first call is a working session, not a sales pitch.
Ready to Scale Your Business?Let's Build Something Extraordinary.
Share your goals and current numbers. We'll come back with a growth model, a channel plan and a realistic forecast — before any contract.
Typical response time: under 4 business hours